All strategies

Meta · Ecommerce · Retargeting

Retention Creative Ladder

Simulated strategy performance

Verified Spend
$5.8M
Attributed Revenue
$17.3M
ROAS
2.98x
Advertisers
143
Campaigns
1,290
30D ROAS
3.04x
90D ROAS
3.18x

What this strategy is

Controlled scaling for creator-led winners.

Prioritize profitable return visits using contribution margin, product availability, and recency-based audience controls. It connects creative evidence, budget controls, measurement readiness, and explicit stop-loss rules into one repeatable operating playbook.

Best for

DTC teams with validated creator ads, stable conversion tracking, and enough daily conversion volume to make controlled scaling decisions.

Network
Meta
Niche
Ecommerce
Stage
Retargeting
Recommended spend
$500–$5,000 / day
Required creative
6+ active UGC assets
Testing period
14–21 days
Performance summary
3.04x observed 30D ROAS
Use this strategy